Our beginnings are as humble as our inspiration.

It all started with a revolutionary rifle sling concept and a sewing machine at the dining room table. During our time spent in the military and law enforcement we saw a need for a product that did not exist. Most slings were too complicated to use, too hard to manipulate, or were constructed of inferior materials. Fortunately, with a background including 15 years of climbing and rope rescue, we had the outside knowledge of the best materials that should be used and how they should be constructed to meet the most demanding standards one might command.

Over time, our products have evolved and continued to improve; we took the time to listen to both industry leaders and our customers express their frustrations regarding other products that failed to meet their expectations. We’ve combined their valuable input and our own expertise to develop products that are safe, function under gross motor skills, and feature a no-frills design. Today, we use state of the art equipment to manufacture products. We don’t make products “tacti-cool”, we make them more reliable and longer lasting.

Our name sake is inspired by our grandparents, the Greatest Generation. As we remember a nation that survived the great depression and prevailed during World War II, we see people that were hard-working, selfless, and resourceful. Not only is that generation iconic, but the products they made were innovative, durable, and dependable. Made in the USA was synonymous with quality that you could count on for years.

As the generations have passed, we are now a society that all too often idolizes speed over accuracy, quantity over quality, and ease over hard work. Many of those valued ideals of the Greatest Generation have fallen by the wayside, and the consequences are evident. At Modern Icon, we strive to make quality products that our grandparents would be proud of—and, because of our lifetime guarantee, our grandchildren will still be able to use. It is our hope that today’s generation will see the people who use our products as the embodiment of service, selflessness, and sacrifice; a true and worthy modern icon.